DON’T JUST CREATE. STRATEGIZE.
Don't Just Create Content. Ask Yourself "WHY" You're Creating It.
Have you set goals for your published content on social media or your website? Every piece of content you serve online should have a strategy behind it. Blog posts establish authority in your industry. Lead Magnets are to grow your email list. Emails bring you more clicks to your website.
All the examples mentioned above should be created at the right time, for the right audience, and then measured for success with strong analytics and insight.
There’s quite a difference between Content Strategy.. and Content Marketing. As a brand, it’s vital for you to know the difference as well as understand how they overlap each other.
DON’T GO ON A CONTENT TRIP WITH NO DESTINATION
This Is Why Content Strategy Matters
Have you ever packed your bags and gone on a trip with no destination? You’ll end up wasting valuable time and resources just to end up nowhere or back to square one. It turns into an endless loop of putting out content with goals or destination in sight.
There’s quite a difference between Content Strategy… and Content Marketing. As a brand, it’s vital for you to know the difference as well as understand how they overlap each other.
Content Strategy makes sure you use the right metrics to measure the success of your Content Marketing.
STRATEGY FOLKS! STRATEGY!
Do You Have The Right Metrics To Measure Your Growth?
Do your blog or news posts hold the attention of the reader?
Do the emails you send get you more clicks/traffic to your website?
Are you sharing case studies that convert prospects into buyers?
There’s so much more to consider and so many more metrics to help you grow and succeed. Some of these are also things like scroll depth (how deep into the page does the visitor go), the amount of time they spend on the page, and bounce rate (the percentage of visitors who enter the site and then leave rather than continuing to view other pages).
Are you ready to strategically grow in the right direction?
SOME AMAZING PROJECTS FOR YOUR INSPIRATION
Some Of Our Recent Small Business Clients
Business Sites Created
Graphic Elements Created
E-Commerce Sites Completed
WHO CAN TURN DOWN SOMETHING FOR FREE?
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